Generating new sales – Don’t confuse trying with doing.
Gaining market share over competitors is actually fairly easy to do, but “trying hard” won’t cut it. Find out what will lead to success in these tough economic times.
So, we are in a recession, right? Well, collectively yes we are, but do you really think that your company is representive of the “average” in your industry or market? Averages are made of companies that are doing better and companies that are doing worse. In tough economic times there are more that do worse, but there are definitely companies that beat the odds. Unless you own 100% market share of the business you are in, you likely have plenty of room to grow. However, and this is the key, it will need to be at your competitor’s expense. You will need to gain a larger share of the collective market in order to counter the trends.
Gaining market share over the competitors is actually fairly simple, but few will give it a try. Why? Because it is counter to what the “herd” is doing. “We’re really trying hard,” won’t cut it. Do you really have a plan to grow the business right now? If not, then you’re just wishing, and trying, but not really doing.
Who – Who are your competitors? Do they have customers that you “wish” were yours?
What – What are you doing to create awareness about your products or services right now?
When – If you’re not doing something to speak to your potential customers though Web marketing, direct mail, e-mailers, trade show materials, or PR articles in magazines right now, then when will you?
Where – You can’t get there without a lot of effort and a strategic plan. If the plan is to do “nothing” but wait to see where the economy goes, then you’ll get exactly that. Nothing.
Why – Why not? Moving forward with a marketing plan to grow your business has very little risk if you take the right steps. What are the right steps? Well now, if we told you that right here, why would you need to call us?
Give Hellman a call and find out how to build your market share right now. Don’t confuse trying … with doing.
Phil Akin is the President and CEO of Hellman.
Tags: Advertising, Design, direct mail, e-mailers, economy, Interactive, market share, Marketing, new business, pr, Public Relations, recession, sales, trade show, Web, web marketing
